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  • SERVICES
        • STRATEGY + INSIGHTS
          • Customer + Consumer Insights
          • Market Strategy
          • Data, Analytics + AI
          • Brand Measurement
        • MARKETING SERVICES
          • Brand Strategy
          • Marketing + Channel Strategy
          • Content + Creative
          • Loyalty
        • EXPERIENCE INNOVATION
          • Brand Design
          • Product + Experience Design
          • Industrial Design
          • Product + Platform Engineering
          • Omnichannel Experience
  • PERSPECTIVES
  • CLIENT STORIES
  • ABOUT US

Results for "strategy-insights"

PERSPECTIVE

11.05.2025

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PERSPECTIVE

From Slop to Salience: Delivering the Last Human Mile

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PERSPECTIVE

10.24.2025

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PERSPECTIVE

What’s Driving Holiday Spending Behavior in 2025?

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NEWS

10.23.2025

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NEWS

Two Material Leaders Named to 2025 Insight250 List of Pioneers and Change-Makers in Market Research and Insights

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PERSPECTIVE

10.21.2025

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PERSPECTIVE

Are You Baking or Cooking? Deciding How and When to Apply AI in UX Research

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PERSPECTIVE

10.16.2025

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PERSPECTIVE

From Anxiety to Adaptation: Understanding Economic Uncertainty + Consumer Sentiment in 2025

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PERSPECTIVE

10.15.2025

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PERSPECTIVE

Custom-Engineered AI vs. DIY Tools: Choosing the Right Approach in Marketing and Insights

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PERSPECTIVE

10.09.2025

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PERSPECTIVE

Your Brand Isn’t in the Business You Think It Is

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PERSPECTIVE

10.08.2025

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PERSPECTIVE

Become a Retention Engine: Introducing Material’s True Loyalty

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NEWS

10.02.2025

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NEWS

Material Receives Two ESOMAR Awards for Best Customer Experience Insight and Excellence in AI in Market Research

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PERSPECTIVE

10.01.2025

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PERSPECTIVE

How Omnichannel Shifts Are Rewiring Grocery and Retail Habits 

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PERSPECTIVE

09.22.2025

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PERSPECTIVE

5 Key Takeaways from CRC: Humanizing Business Decisions with Speed and Clarity

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PERSPECTIVE

09.15.2025

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PERSPECTIVE

7 Ways CX Leaders Can Invite Collaboration and Inspire Progress

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PERSPECTIVE

09.10.2025

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PERSPECTIVE

Unlock Insights at the Point of Action using Optimizely Opal

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PERSPECTIVE

08.29.2025

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PERSPECTIVE

Don’t Overlook the Human Factor in Your Theatrical Windowing Strategy

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PERSPECTIVE

08.25.2025

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PERSPECTIVE

Enabling Customer-Centric Innovation Through Data-AI Innovation Loops

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PERSPECTIVE

08.21.2025

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PERSPECTIVE

Consumer Pulse (August 21, 2025): Normalizing Uncertainty

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CASE STUDY

08.18.2025

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CASE STUDY

Empowering the future of tennis through insights-driven brand strategy, creative and campaign execution

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PERSPECTIVE

08.06.2025

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PERSPECTIVE

The 2025 Entertainment Landscape: What’s Happening, How Consumers Are Reacting and How Brands Can Win

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CASE STUDY

08.06.2025

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CASE STUDY

Empowering a Global Consumer Tech Leader to Break Away from the Pack in the AI Race

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PERSPECTIVE

07.23.2025

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PERSPECTIVE

Consumer Pulse (July 23, 2025): Less Big Picture, More Personal Finance

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PERSPECTIVE

07.16.2025

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PERSPECTIVE

How to Use AI to Expand Your UXR Capabilities

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CASE STUDY

06.27.2025

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CASE STUDY

Helping a Global Tech Company Delight Shoppers with Dynamic Online Experiences

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PERSPECTIVE

06.24.2025

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PERSPECTIVE

Use Engagement Loops to Teach Members How to Play Your Loyalty Program Game

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CASE STUDY

06.24.2025

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CASE STUDY

Understanding User Needs to Reduce Friction for a Global Financial Services Company

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CASE STUDY

06.24.2025

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CASE STUDY

Leveraging UX Research Insights to Drive Customer Acquisition for a Global Tablet Manufacturer OEM

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PERSPECTIVE

06.18.2025

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PERSPECTIVE

Report: Spotlighting Price Sensitivity + Brand Loyalty in Economic Uncertainty

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PERSPECTIVE

06.02.2025

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PERSPECTIVE

Happiness Isn’t Enough: Uncovering What Truly Connects Employee Experience with Customer Experience

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PERSPECTIVE

05.28.2025

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PERSPECTIVE

Consumer Pulse (May 28, 2025): Budgeting Concerns + Big Ticket Items

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PERSPECTIVE

05.24.2025

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PERSPECTIVE

Keeping a Finger on the Pulse: How Brand Sentiment Tracking Can Generate Valuable Insights

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CASE STUDY

05.22.2025

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CASE STUDY

Transforming the Kodansha Brand from Niche to Known Manga Icon through Insights-Driven Marketing

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